How to Check if Your Brand Appears in ChatGPT, Perplexity, and Gemini (Step-by-Step)

Most business owners and marketers have a version of the same question right now: "Is our brand showing up when people ask ChatGPT about what we do?" The answer matters commercially, if AI assistants are not recommending you when buyers ask about your category, you are invisible to an increasingly large segment of purchase-intent queries.

This post covers how to check your brand's AI visibility manually, what to look for in the results, and how to automate the process so you are tracking it over time rather than guessing.

What you will learn: The manual prompt testing method, what a good vs poor result looks like, how to interpret the findings, and how Crawler Que automates this into a trackable score.

Method 1: Manual Prompt Testing (Free, Takes ~30 Minutes)

You can test your brand's AI visibility manually by running structured prompts across the three main AI platforms: ChatGPT, Perplexity, and Gemini.

Step 1: Build your prompt list

Write 8–10 prompts that represent how a buyer in your category would ask AI for recommendations. These should be buyer questions, not brand searches. Examples for a project management SaaS:

"What is the best project management tool for a 10-person marketing agency?"

"What software do small agencies use to manage client projects?"

"Recommend a project management tool that integrates with Slack and has client-facing views"

"What are the top project management tools for remote teams in 2026?"

The key is writing prompts that describe your buyer's problem, not prompts that name your brand. If you write "tell me about [Brand Name]," you will get a different (and less useful) result than buyer-intent prompts.

Step 2: Run each prompt across all three platforms

Open ChatGPT (chat.openai.com), Perplexity (perplexity.ai), and Google Gemini (gemini.google.com) in separate tabs.

Paste each prompt into all three platforms one at a time. Do not modify the prompt between platforms, you want consistent input for comparison.

Record whether your brand name appears in the response. Mark it as: Mentioned / Not Mentioned / Mentioned with context (e.g., positive comparison, category leader, etc.).

Note which competitors are mentioned when your brand is not.

Step 3: Calculate a rough mention rate

If you ran 10 prompts across 3 platforms (30 total tests), and your brand appeared in 9 of those responses, your mention rate is 30%. That is your baseline.

What Your Results Mean

The Problem With Manual Testing

Manual testing gives you a snapshot, not a trend. AI models update their knowledge bases, change retrieval behavior, and respond differently across geographies. A test you run today may produce different results next month, not because anything changed on your site, but because the AI model updated.

Tracking AI visibility meaningfully requires consistent prompt sets run at regular intervals, ideally monthly, to see whether your score is improving, declining, or stable over time.

This is what Crawler Que's AI Search Visibility module automates. It constructs and runs buyer prompts relevant to the audited brand's category, tests across multiple AI models, and returns a standardized 0–100 score with a share of voice benchmark against competitors. Running it monthly gives you a comparable score over time, something manual testing cannot provide consistently.

Method 2: Crawler Que AI Visibility Audit (Automated, Takes 2 Minutes)

Go to crawlerque.com and enter your website URL. No signup required for the free audit.

The audit runs all eight modules including AI Search Visibility automatically.

Check Your AI Visibility Score (0–100) appears in the dashboard alongside your competitors' scores.

The GEO readiness verdict identifies the specific signals missing from your site, schema, content structure, third-party presence, in priority order.

Export the result as a PDF for reporting or track it monthly by re-running the audit.

The full AI visibility module, including competitor share of voice and the GEO readiness verdict, is available on all paid plans. The 7-day free trial includes all eight modules and three full audits.

Check your competitors too. Run the same audit on your top two competitors. Seeing their AI Visibility Scores next to yours is the clearest way to understand your relative position, and the most compelling slide in a client presentation.

AI Search Visibility module → Start free trial — all modules → All audit modules →

Check your brand's AI visibility in 2 minutes

Get your AI Visibility Score, competitor share of voice, and GEO readiness verdict. Free audit, no signup needed.

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